Trap Flix offers a direct production line, from inception to delivery. The question becomes, are the streets ready? - Tressie McMillan Cottom
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Trapflix.
Snoop Dogg approached our development lab, Nuracode, with a simple landing page website that had acquired hundreds of pre-sold subscriptions to their unreleased movie streaming service. Seeing the clear proof of demand, they wanted us to create a central location for these independent filmmakers to post their Trap genre movies so that fans of the genre could easily access and enjoy the content.
This goal of building out this platform was to house a collection of "Trap" movies. This new genre’s major break into the mainstream consciousness all started with the success of Snow on the Bluff, an award-winning film about Atlanta’s gang and drug culture.
Watch it on Netflix here.
We started by researching some of the filmmakers who we had contact with through Snoop and Figg. We wanted to understand their motivations, process, and the challenges faced in creating, managing, and promoting their art form. After researching, we moved on to low-fidelity sketching and grayscale wireframes.
After assessing user needs, we included the ability to purchase featured spots, view films by a city or sub-genre, a submission section for filmmakers, and a 5-star rating and comment system for people to leave their feedback.
I was in charge of the UX design process, designing the brand identity for the platform, establishing logo usage, typography, color palette, and other design elements. In total, we developed an iOS, Android and web application. After launching, the app made it to the trending list on the iOS App Store, and we received several great reviews from people who were able to enjoy the content.
Infinite blessings to you and everyone you love!