Jamil Bonnick Senior Designer / Developer

The gorilla study illustrates two important facts about our minds: we can be blind to the obvious, and we are also blind to our blindness. - Daniel Kahneman

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Sayroom:
We get the real voice of the customers

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Sayroom.

Challenge

Sayroom is a mobile app that captures the real voice of the customer for companies through the power of audio. We’ve observed that people naturally react to the things around them; so we made mission it our mission to capture those and understand those “in-the-moment” reactions.

Our focus was to give our clients more insight into what their customers honestly think about them. This enabled market researchers to capture those candid reactions and feedback that they wouldn’t get through more traditional methods like likert scales and polls.

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Research

Our clients consist of market researchers who work to gather reliable consumer response data. This data is then analyzed to address key business concerns. Over the course of Flashpoint, Georgia Tech’s six month startup egingeering program, we began to understand the customers that we were servicing, and were able to speak to over 200 of them face-to-face. This taught us about the customer discovery process, and how to reach out to our target audience effectively.  

Throughout our research, we began to explore how we could get around the issue of customers having valuable feedback for companies, but not having a proper outlet to share their gratitude, concerns, or dislike.

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Design

We created a mobile application that captures the real voice of the customer for companies through the power of audio. People naturally react to the things around them. Our client’s mission is typically to capture those “in-the-moment” reactions from consumers.

By leveraging the use of the customer’s voice, the platform enables marketers to capture candid reactions and feedback. Sayroom stands out by putting an emphasis on capturing authentic reactions, at the time that it happens. By analyzing audio, Sayroom has introduced a method of data collection that offers market researchers varied degrees of analytics, which can complement or replace traditional written forms of feedback.

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Summary

The summary provides a surface level synopsis of the trending topics among your respondents. Our clients use this in their presentations to share captured consumer reactions.

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Geolocation

Instead of wondering where the source of your data is coming from, use our geolocation tags to pinpoint the exact location of all of your responses.

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Verbatim Responses

The verbatim response section aggregates all of the audio responses and allows for them to be categorized and searched. Instead of having to listen to each response, we display their transcriptions with 100% accuracy.

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Sentiment Analysis

Using natural language processing, and sentiment analysis, our emotional analytics tools provide insight into the emotional state of each respondent.

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Going out to do Customer Discovery
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Immortalizing Sayroom at Flashpoint
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Demo Day in Atlanta
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Sayroom Speaking Center
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Interviewing GSU Students
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Fox 5 Sayroom Feature

Results

Successfully completed Georgia Tech’s Flashpoint Program

Over the course of Georgia Tech’s Flashpoint, the Sayroom team was introduced to many beneficial tools and philosophies. Flashpoint’s goal was to teach startups how to discover “true demand” by creating a product or service that consumers desperately needed. The Sayroom startup team received a $20,000 investment from Georgia Tech.

Acquired Georgia State University as our first Customer

Sayroom acquired our first paid contract with Georgia State University. They were interested in exploring innovative ways to get feedback from their student body. We worked closely with the newly appointed Chief Innovation Officer to develop an experiment to discover why students didn’t bring their electronic devices to class. We appointed Reaction Collectors, who were a selected group of students responsible for obtaining student reactions and feedback using the Sayroom app. Using GSU’s current survey platform together with Sayroom to guide questioning, respondents had full conversations within the 20 seconds limit to voice their opinions.

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Infinite blessings to you and everyone you love!